Статус теста
Завершён
Дата начала теста: 13.10.26
Дизайн-артефакты Monetization: пейволы, онбординги, поп-апы и экраны возврата. Все экраны — живой HTML (не картинки), текст правится в билдерах.
Paywalls — все версии пейвола: V1 (live, порт со Swift) · V2 · V3
Extended Trial popup — боттом-шит 3 → 7 дней триала
Rate Us — микро-оценка фермы 👍/👎 + промпт Apple (v2) · звёздный поп-ап (v1, legacy)
Winback пейвол — «выбери подарок» для вернувшихся
Sign-in экраны — вход для вернувшихся (restore)
Onboarding — живые скрины приложения 1.3.0: V2 / V1 (пинned PostHog-сессии)
Web Onboarding · V1 — веб-версия онбординга
Никогда не править index.html руками. Каждая вкладка = свой билдер-скрипт (идемпотентный), все они собираются через monetization/designs-page/rebuild_designs.sh. Правила: monetization/designs-page/PROTOCOL.md
V1 — живой пейвол сейчас (порт 1:1 со Swift, победил тест P1 vs P3; основа для правок). V2 — трёхэкранный пейвол-флоу из Onboarding V2 (экраны 30–32). V3 — текущий дизайн пейвола, кандидаты A/B. Поп-ап расширенного триала — отдельно во вкладке «Extended Trial popup».
FinalPaywallStep.swift (Adapty placement farmtotable_main_paywall), тексты — из живого remote config (paywall «FarmToTablePaywall3Days$39.99»). Экран скроллящийся: здесь показан полностью развёрнутым (как длинные экраны Onboarding V2); в приложении нижний блок (CTA + legal + «Subscription terms») ЗАПИНЕН внизу вьюпорта.com.farmtotable.lifetime.69.99); у Lifetime нет зачёркнутой цены — price_multiplier=2 применяется только к Annual. «Restore Purchases» должен восстанавливать и Lifetime.

Sign up now to access Farm to Table instantly.
You’ll have 24 hours before you are charged.
You’ll be charged on Aug 18, 2026 unless you cancel anytime before.

No pesticides on your family’s plates.
Real food from real farmers around you.
With farm deals and member savings.
After 3 days, keep full access or cancel anytime.
No pesticides on your family’s plates.
Real food from real farmers around you.
Members average 17.3% off, $29.38 saved per order.
After 3 days, keep full access or cancel anytime.
Два варианта поп-апа расширенного 7-дневного триала.
V1 — Olive pixel-fit: title, подарочный круг над зелёной плашкой, extended trial 3 → 7 дней и цена над CTA. V2 — SVG ribbon «SPECIAL OFFER», 7-day trial, «No payment now» и CTA «Start my FREE week». Source: monetization/onboarding-v3/design/exttrial_popup.html (build_paywall_v3.py)
Почему переделываем: v1 (звёздный поп-ап, 2026-09-01) фильтровал юзеров перед системным промптом (5★ → шит Apple, 1–3★ → отзыв нам) — pre-screening оценок против гайдлайнов App Store, флоу в архиве. v2: исходный сценарий микро-оценки фермы и Apple prompt. v3: новая частота показа и быстрый dismiss повторных карточек; подробная логика показана в отдельной под-вкладке.





farm_rated {result: up/down, source, farm_id, farm_ordinal} · farm_rating_reason {farm_id, reason, other_text} · farm_rating_dismissed {source, farm_id} · rate_prompt_shown {rule_group} · rate_prompt_result {outcome} · user props: farm_thumbs_total, rate_prompt_answered, rate_prompt_skips, rate_prompt_suppressed_until.farm_rated {result: up/down, source, farm_id, farm_ordinal} · farm_rating_reason {farm_id, reason, other_text} · farm_rating_dismissed {source, farm_id, is_repeat, method: x/backdrop} · rate_prompt_shown {trigger: two_farm_likes, liked_farms} · rate_prompt_result {outcome} · user props: farm_likes_distinct, rate_prompt_answered, rate_prompt_skips, rate_prompt_suppressed_until.One-time offer after a user cancels a trial and returns. V2 keeps the original V1 header, typography, and gift-box visual language, but replaces the three-box/shuffle path with one tappable large box.
ТЗ Ильи 2026-09-12 (редакт 2: Sign in отцентрован по логотипу и +2 размера, неактивная Continue бледно-зелёная, каретка убрана, галочка успеха ×3, подсказка = .lead онбординга 14.5px/600). Сценарий: winback-реклама («Tap Here to Sign in / Don’t Tap Here to prevent double charges») ведёт на экран 1, где справа вверху теперь простая чёрная надпись Sign in → экран ввода email (клавиатура открыта по дефолту, сворачивается тапом вне поля) → при вводе Continue загорается нашим зелёным → отдельного экрана успеха НЕТ: вручную введённый верный email сразу пробрасывает внутрь приложения; экран 5 = СРАБОТАВШИЙ ДИПЛИНК (авто-вход по ссылке) → зелёная окантовка + галочка + «You have been automatically signed in» / ошибка = красная окантовка + «No account found for this email» + серая подсказка над Continue. Стиль = onboarding v3 (artifact_style.css): бренд #2D6A4F, ошибка #C0392B, серый текст #718096; экраны 300×640, живой HTML. Source: monetization/signin-screen/ (build_signin.py; экран 1 подтягивается из onboarding-v3/design/flow.html)
Farm to Table23,000+ local farms across all 50 states, right in your pocket.
Исторические скрины приложения 1.3.0 из закреплённых PostHog-сессий.

Choose all that apply.

"Our grocery bill dropped about $180 a month. Real food from real farms, and we still spend less than we did at the supermarket."
"No more label-reading for chemicals I can’t pronounce. Everything’s picked days ago, and my kids can actually taste the difference."
of members say they finally trust where their food comes from


across 4 categories you picked

Choose all that apply.
Conventional growing optimizes for shelf life and volume, chemicals included.


Industrial feedlots rely on routine antibiotics to keep animals growing fast.



Engineered foods override satiety signals; whole foods naturally regulate appetite.


Nutrients fade every day between harvest and the shelf.

of members switch fully to farm food within 30 days
We’ll surface farm deals that fit within $150 a week. Your feed adapts to your budget.
+38 more

Real food is worth more.
Normally you’d pay extra for it.
Whole Foods charges farm prices.
The farms see almost none of it.
Members average 17.3% off,
$29.38 saved per order.
You’d pay less than at Whole Foods,
and nearly all of it goes to the farmer.
local deals this week in
Tampa
+262 more





members reach their goals
within 30 days
Open your map, browse farms around Tampa, maybe drive out to one. No pressure.
Catch a deal on grass-fed beef, meet the farmer, taste the difference.
Farm pickups get regular. The supermarket list keeps shrinking.
Fresher, cleaner, cheaper. Your family’s plates, upgraded.
231 farms already pinned around Tampa
deals matched to beef, raw milk & eggs
portions and bundles for a family of four
deals picked to sit under $150 a week
farms cheaper than your store, on your map
fresh-batch alerts the moment they drop
direct lines to 99 farms
V2.1 = V2 без изменений + новый экран «29a · Promo code» после Plan, непосредственно перед пейволом.

Choose all that apply.

"Our grocery bill dropped about $180 a month. Real food from real farms, and we still spend less than we did at the supermarket."
"No more label-reading for chemicals I can’t pronounce. Everything’s picked days ago, and my kids can actually taste the difference."
of members say they finally trust where their food comes from


across 4 categories you picked

Choose all that apply.
Conventional growing optimizes for shelf life and volume, chemicals included.


Industrial feedlots rely on routine antibiotics to keep animals growing fast.



Engineered foods override satiety signals; whole foods naturally regulate appetite.


Nutrients fade every day between harvest and the shelf.

of members switch fully to farm food within 30 days
We’ll surface farm deals that fit within $150 a week. Your feed adapts to your budget.
+38 more

Real food is worth more.
Normally you’d pay extra for it.
Whole Foods charges farm prices.
The farms see almost none of it.
Members average 17.3% off,
$29.38 saved per order.
You’d pay less than at Whole Foods,
and nearly all of it goes to the farmer.
local deals this week in
Tampa
+262 more





members reach their goals
within 30 days
Open your map, browse farms around Tampa, maybe drive out to one. No pressure.
Catch a deal on grass-fed beef, meet the farmer, taste the difference.
Farm pickups get regular. The supermarket list keeps shrinking.
Fresher, cleaner, cheaper. Your family’s plates, upgraded.
231 farms already pinned around Tampa
deals matched to beef, raw milk & eggs
portions and bundles for a family of four
deals picked to sit under $150 a week
farms cheaper than your store, on your map
fresh-batch alerts the moment they drop
direct lines to 99 farms
promo code shown, promo code applied (code, valid), promo code skipped.



















Real screenshots from PostHog session replays (control variant, app 1.3.0, since 2026-08-23)
Farm to TableChoose all that apply.
"We found three farms we now visit every week. Wish we’d switched years ago."
"Our grocery bill dropped about $180 a month. Real food from real farms, and we still spend less than we did at the supermarket."
"No more label-reading for chemicals I can’t pronounce. Everything’s picked days ago, and my kids can actually taste the difference."
of members say they finally trust where their food comes from
🔒 We’ll never share your location.
or choose a city
across 4 categories you picked
Farm boxes and deals come in all sizes. We’ll match portions to a table of four.
Choose all that apply.
Conventional growing optimizes for shelf life and volume, chemicals included.


Industrial feedlots rely on routine antibiotics to keep animals growing fast.



Engineered foods override satiety signals; whole foods naturally regulate appetite.


Nutrients fade every day between harvest and the shelf.

of members switch fully to farm food within 30 days
We’ll surface farm deals that fit within $150 a week. Your feed adapts to your budget.
+38 more
Your map will highlight farms that beat your supermarket on the staples you buy.
Real food is worth more.
Normally you’d pay extra for it.
Whole Foods charges farm prices.
The farms see almost none of it.
Members average 17.3% off,
$29.38 saved per order.
You’d pay less than at Whole Foods,
and nearly all of it goes to the farmer.
local deals this week in Tampa
+262 more
No middleman, no guessing. Call or text before you drive.




Farm to Table is for people who take their health seriously and care where their food comes from.
We believe real food is better for every family’s health, and that the farmers who grow it deserve a fair share.
If that doesn’t sound like you, Farm to Table may not be for you.
The map found 6 farms within 20 minutes of me that I never knew existed. The eggs alone are worth it.
Brenda K., OhioWe do a Saturday farm run every week. The tomatoes don’t even compare to store-bought.
Marcus T., VermontSigned up skeptical, stayed for the quality. Farm pickup days are now our family ritual.
Diane L., Oregon🔒 We respect your privacy and are committed to protecting your personal data. Your data will be processed in accordance with our Privacy Policy.
So we can personalize your plan and your offer.
members reach their goals
within 30 days
Open your map, browse farms around Tampa, maybe drive out to one. No pressure.
Catch a deal on grass-fed beef, meet the farmer, taste the difference.
Farm pickups get regular. The supermarket list keeps shrinking.
Fresher, cleaner, cheaper. Your family’s plates, upgraded.
231 farms already pinned around Tampa
deals matched to beef, raw milk & eggs
portions and bundles for a family of four
deals picked to sit under $150 a week
farms cheaper than your store, on your map
fresh-batch alerts the moment they drop
direct lines to 99 farms
Check if today is your lucky day
Check if today is your lucky day
No pesticides on your family’s plates
Real food from real farmers around you
With farm deals and member savings
You’ll be charged $6.99 today for your 1-week trial, then $49.99 every year (Annual Plan) until you cancel. Cancel anytime in Settings or by email. Learn more in Subscription Terms.
Money-Back GuaranteeWe are so confident in Farm to Table that we offer a full refund of your initial purchase if the plan doesn’t work for you. See our money-back policy.
No pesticides on your family’s plates
Real food from real farmers around you
9 out of 10 members reach their food goals within the first 30 days with Farm to Table
No pesticides on your family’s plates
Real food from real farmers around you
With farm deals and member savings
You’ll be charged $6.99 today for your 1-week trial, then $49.99 every year (Annual Plan) until you cancel. Cancel anytime in Settings or by email. Learn more in Subscription Terms.
Money-Back GuaranteeWe are so confident in Farm to Table that we offer a full refund of your initial purchase if the plan doesn’t work for you. See our money-back policy.
E-BOOK
E-BOOK
Farm to TableRead the instructions carefully to avoid issues with plan activation
If you don’t have it installed, you’ll be guided to the App Store.

Scan the QR code below with your phone. If the app is installed, it will open. If not, you’ll be guided to the App Store.
If the banner doesn’t appear, you can open the store directly: App Store
Open the App Store and search for Farm to Table in the search tab, then tap Get next to our app. Still stuck? Email us at support@viralyze.org and we’ll send you a direct install link.
Your personal Farm Map, farm deals and fresh-stock alerts live inside the app. This web page is only the checkout: the app is where your map and plan actually unlock.
Web Onboarding V1 — the app flow (design sheets, monetization/onboarding-v3) ported to the web: browser bar instead of the iOS status bar, no ATT dialog, single-select screens auto-advance (no Continue), plus web-native screens: new hook (map, badges, yes/no), email gate 28a, name 28b, Ruut-style paywall 30 (3 plans, Apple Pay, money-back). Prices are placeholders pending Ilya. Source: web-onboarding/build_web_tab.py
Policy disclosure variant only. Flow V1 remains the unchanged control.
No pesticides on your family’s plates
Real food from real farmers around you
With farm deals and member savings
You’ll be charged $4.99 today for 1 week, then $29.99/month until cancelled. Cancel via Manage Subscription or support@viralyze.org. Unpaid renewals may be collected in smaller payments for up to 60 days. Subscription & Billing Policy · Refund Policy · Terms of Use · Privacy Policy

30-Day Money-Back Guarantee
We’re confident Farm to Table can help you make farm-fresh food part of your routine. If it isn’t right for you, you may be eligible for a refund of your initial membership purchase.
You’ll be charged $4.99 today for 1 week, then $29.99/month until cancelled. Cancel via Manage Subscription or support@viralyze.org. Unpaid renewals may be collected in smaller payments for up to 60 days. Subscription & Billing Policy · Refund Policy
No pesticides on your family’s plates
Real food from real farmers around you
With farm deals and member savings
You’ll be charged $4.99 today for 1 week, then $29.99/month until cancelled. Cancel via Manage Subscription or support@viralyze.org. Unpaid renewals may be collected in smaller payments for up to 60 days. Subscription & Billing Policy · Refund Policy · Terms of Use · Privacy Policy

30-Day Money-Back Guarantee
We’re confident Farm to Table can help you make farm-fresh food part of your routine. If it isn’t right for you, you may be eligible for a refund of your initial membership purchase.
You’ll be charged $4.99 today for 1 week, then $29.99/month until cancelled. Cancel via Manage Subscription or support@viralyze.org. Unpaid renewals may be collected in smaller payments for up to 60 days. Subscription & Billing Policy · Refund Policy
E-BOOK
One-time purchase · Refund Policy
E-BOOKOne-time purchase · Refund Policy
Полная копия Flow V1 с одним изменением: стартовый Hook из Short. Экран /groups и Web paywall переиспользованы из Flow V1 без изменений.
Choose all that apply.
"We found three farms we now visit every week. Wish we’d switched years ago."
"Our grocery bill dropped about $180 a month. Real food from real farms, and we still spend less than we did at the supermarket."
"No more label-reading for chemicals I can’t pronounce. Everything’s picked days ago, and my kids can actually taste the difference."
of members say they finally trust where their food comes from
🔒 We’ll never share your location.
or choose a city
across 4 categories you picked
Farm boxes and deals come in all sizes. We’ll match portions to a table of four.
Choose all that apply.
Conventional growing optimizes for shelf life and volume, chemicals included.


Industrial feedlots rely on routine antibiotics to keep animals growing fast.



Engineered foods override satiety signals; whole foods naturally regulate appetite.


Nutrients fade every day between harvest and the shelf.

of members switch fully to farm food within 30 days
We’ll surface farm deals that fit within $150 a week. Your feed adapts to your budget.
+38 more
Your map will highlight farms that beat your supermarket on the staples you buy.
Real food is worth more.
Normally you’d pay extra for it.
Whole Foods charges farm prices.
The farms see almost none of it.
Members average 17.3% off,
$29.38 saved per order.
You’d pay less than at Whole Foods,
and nearly all of it goes to the farmer.
local deals this week in Tampa
+262 more
No middleman, no guessing. Call or text before you drive.




Farm to Table is for people who take their health seriously and care where their food comes from.
We believe real food is better for every family’s health, and that the farmers who grow it deserve a fair share.
If that doesn’t sound like you, Farm to Table may not be for you.
The map found 6 farms within 20 minutes of me that I never knew existed. The eggs alone are worth it.
Brenda K., OhioWe do a Saturday farm run every week. The tomatoes don’t even compare to store-bought.
Marcus T., VermontSigned up skeptical, stayed for the quality. Farm pickup days are now our family ritual.
Diane L., OregonSo we can personalize your plan and your offer.
members reach their goals
within 30 days
Open your map, browse farms around Tampa, maybe drive out to one. No pressure.
Catch a deal on grass-fed beef, meet the farmer, taste the difference.
Farm pickups get regular. The supermarket list keeps shrinking.
Fresher, cleaner, cheaper. Your family’s plates, upgraded.
231 farms already pinned around Tampa
deals matched to beef, raw milk & eggs
portions and bundles for a family of four
deals picked to sit under $150 a week
farms cheaper than your store, on your map
fresh-batch alerts the moment they drop
direct lines to 99 farms
Check if today is your lucky day
Check if today is your lucky day
No pesticides on your family’s plates
Real food from real farmers around you
With farm deals and member savings
You’ll be charged $6.99 today for your 1-week trial, then $49.99 every year (Annual Plan) until you cancel. Cancel anytime in Settings or by email. Learn more in Subscription Terms.
Money-Back GuaranteeWe are so confident in Farm to Table that we offer a full refund of your initial purchase if the plan doesn’t work for you. See our money-back policy.
No pesticides on your family’s plates
Real food from real farmers around you
9 out of 10 members reach their food goals within the first 30 days with Farm to Table
No pesticides on your family’s plates
Real food from real farmers around you
With farm deals and member savings
You’ll be charged $6.99 today for your 1-week trial, then $49.99 every year (Annual Plan) until you cancel. Cancel anytime in Settings or by email. Learn more in Subscription Terms.
Money-Back GuaranteeWe are so confident in Farm to Table that we offer a full refund of your initial purchase if the plan doesn’t work for you. See our money-back policy.
E-BOOK
E-BOOK
Farm to TableRead the instructions carefully to avoid issues with plan activation
If you don’t have it installed, you’ll be guided to the App Store.

Scan the QR code below with your phone. If the app is installed, it will open. If not, you’ll be guided to the App Store.
If the banner doesn’t appear, you can open the store directly: App Store
Open the App Store and search for Farm to Table in the search tab, then tap Get next to our app. Still stuck? Email us at support@viralyze.org and we’ll send you a direct install link.
Your personal Farm Map, farm deals and fresh-stock alerts live inside the app. This web page is only the checkout: the app is where your map and plan actually unlock.
V1 без изменений плюс экран 29b · Promo code непосредственно перед Web paywall. Статичный макет показывает пустое поле, Apply Code и Skip.
Choose all that apply.
"We found three farms we now visit every week. Wish we’d switched years ago."
"Our grocery bill dropped about $180 a month. Real food from real farms, and we still spend less than we did at the supermarket."
"No more label-reading for chemicals I can’t pronounce. Everything’s picked days ago, and my kids can actually taste the difference."
of members say they finally trust where their food comes from
🔒 We’ll never share your location.
or choose a city
across 4 categories you picked
Farm boxes and deals come in all sizes. We’ll match portions to a table of four.
Choose all that apply.
Conventional growing optimizes for shelf life and volume, chemicals included.


Industrial feedlots rely on routine antibiotics to keep animals growing fast.



Engineered foods override satiety signals; whole foods naturally regulate appetite.


Nutrients fade every day between harvest and the shelf.

of members switch fully to farm food within 30 days
We’ll surface farm deals that fit within $150 a week. Your feed adapts to your budget.
+38 more
Your map will highlight farms that beat your supermarket on the staples you buy.
Real food is worth more.
Normally you’d pay extra for it.
Whole Foods charges farm prices.
The farms see almost none of it.
Members average 17.3% off,
$29.38 saved per order.
You’d pay less than at Whole Foods,
and nearly all of it goes to the farmer.
local deals this week in Tampa
+262 more
No middleman, no guessing. Call or text before you drive.




Farm to Table is for people who take their health seriously and care where their food comes from.
We believe real food is better for every family’s health, and that the farmers who grow it deserve a fair share.
If that doesn’t sound like you, Farm to Table may not be for you.
The map found 6 farms within 20 minutes of me that I never knew existed. The eggs alone are worth it.
Brenda K., OhioWe do a Saturday farm run every week. The tomatoes don’t even compare to store-bought.
Marcus T., VermontSigned up skeptical, stayed for the quality. Farm pickup days are now our family ritual.
Diane L., OregonSo we can personalize your plan and your offer.
members reach their goals
within 30 days
Open your map, browse farms around Tampa, maybe drive out to one. No pressure.
Catch a deal on grass-fed beef, meet the farmer, taste the difference.
Farm pickups get regular. The supermarket list keeps shrinking.
Fresher, cleaner, cheaper. Your family’s plates, upgraded.
231 farms already pinned around Tampa
deals matched to beef, raw milk & eggs
portions and bundles for a family of four
deals picked to sit under $150 a week
farms cheaper than your store, on your map
fresh-batch alerts the moment they drop
direct lines to 99 farms
Check if today is your lucky day
Check if today is your lucky day
Got a code from a friend, a farm or a creator? Enter it to unlock your discount.
No pesticides on your family’s plates
Real food from real farmers around you
With farm deals and member savings
You’ll be charged $6.99 today for your 1-week trial, then $49.99 every year (Annual Plan) until you cancel. Cancel anytime in Settings or by email. Learn more in Subscription Terms.
Money-Back GuaranteeWe are so confident in Farm to Table that we offer a full refund of your initial purchase if the plan doesn’t work for you. See our money-back policy.
No pesticides on your family’s plates
Real food from real farmers around you
9 out of 10 members reach their food goals within the first 30 days with Farm to Table
No pesticides on your family’s plates
Real food from real farmers around you
With farm deals and member savings
You’ll be charged $6.99 today for your 1-week trial, then $49.99 every year (Annual Plan) until you cancel. Cancel anytime in Settings or by email. Learn more in Subscription Terms.
Money-Back GuaranteeWe are so confident in Farm to Table that we offer a full refund of your initial purchase if the plan doesn’t work for you. See our money-back policy.
E-BOOK
E-BOOK
Farm to TableRead the instructions carefully to avoid issues with plan activation
If you don’t have it installed, you’ll be guided to the App Store.

Scan the QR code below with your phone. If the app is installed, it will open. If not, you’ll be guided to the App Store.
If the banner doesn’t appear, you can open the store directly: App Store
Open the App Store and search for Farm to Table in the search tab, then tap Get next to our app. Still stuck? Email us at support@viralyze.org and we’ll send you a direct install link.
Your personal Farm Map, farm deals and fresh-stock alerts live inside the app. This web page is only the checkout: the app is where your map and plan actually unlock.
Завершён
Дата начала теста: 13.10.26
Если карта и понятная кнопка станут входом в квиз, а вопрос уйдёт, переход Hook → Values вырастет минимум на 15%.
Сейчас /hook является самым слабым местом в веб-воронке. С Hook на Values переходит около половины посетителей: c 5 октября по 12 октября 1155 → 647 (потеря 44%). Values — это событие web onboarding started, то есть первый тап на Hook.
20 записей сессий ушедших показали одно и то же: люди тапают по карте и меткам, ничего не происходит, и они уходят.
Вывод: карта вызывает желание посмотреть фермы, но не даёт этого сделать. А вопрос про фермерскую еду с этим желанием не связан. В iOS-онбординге такого экрана нет, и первый шаг там конвертирует хорошо.
Убираем вопрос и кнопки Yes / No. Добавляем кнопку «Show farms near me», закреплённую внизу и видную без прокрутки. Вся карта становится одной кнопкой, без перетаскивания и зума, с подписью «Tap to find farms near you».
На Values появляется строка-мостик «A few questions to build your personal farm map». Без «3 вопросов»: в квизе ~28 экранов.
Также, чтобы следующая картинка давала пользователю ожидание, нужно на странице /values добавить небольшой текст «A few questions....». Не трогаем: заголовок, плашки, остальные экраны, цены.
Главная метрика: Hook → Values. За 7 дней мы должны зафиксировать снижение потери конверсии на 15%. Т.е. если сейчас потеря 44%, ожидаем что потеря будет в районе 30%.
Объём: не меньше 7 дней
Обязательно проверить: что записи сессий включены.
Победитель: Variant B · Hook + Values V2.
Hook → Values: Control A 388 / 644 · 60%, Variant B 432 / 666 · 65%. Рост +5 п.п., потеря на первом переходе ниже: 35% против 40%.
Farm to TableA few questions to build your personal farm map
Choose all that apply.
Завершён
Дата начала теста: 13.10.26 (с вечера)
Если определить место пользователя по IP и попросить подтвердить его одним тапом, без запроса разрешений, а GPS сделать запасным способом, переход Location → Locked map вырастет с ~72% до ~82%.
На шаге Location → Locked map теряем 28% пользователей (285 → 205). В iOS-приложении тот же шаг теряет 0,6%.
Главное действие на экране — запрос GPS от незнакомого сайта. Многие не готовы делиться геопозицией на вебе. Во встроенных браузерах Instagram, Facebook и TikTok запрос GPS может зависать или молча падать.
Поиск и города мелкие и на телефоне уходят ниже первого экрана. Тот, кто не хочет давать GPS, не видит другого пути. Топ-10 городов покрывают только ~12% выборов локации. Топ-10 штатов дают 64% стартов триала за октябрь.
Тест 50/50: текущий /location (контроль) против варианта B. Вариант B — две страницы одного шага.
/location: место определяем по IP на сервере до отрисовки, на уровне метро-зоны. Экран спрашивает «Looks like you’re near {City, ST}. Is that right?» (если известен только штат — «Looks like you’re in {State}»). Кнопки «Yes, show farms here» → Locked map и «No, choose another place» → /location/details. Кнопку GPS, поиск и города с этой страницы убираем.
/location/details: новая страница для тех, кто нажал «No», или чей IP не дал место в США. Сверху поиск «City or ZIP code», ниже 10 популярных штатов: California, Florida, Texas, New York, Georgia, Pennsylvania, Arizona, Illinois, New Jersey, North Carolina; разделитель «OR» и обведённая кнопка «Use my precise location (GPS)». У GPS свой таймаут 8 с; при отказе или ошибке пользователь видит сообщение и остаётся на странице.
Вариант закреплён за пользователем и сохраняется на обеих страницах, в том числе после обновления и «Назад». «Назад» с /location/details ведёт на /location. Прогресс-бар между страницами не двигается. GPS не запрашиваем автоматически.
Не меняем: заголовок, иллюстрацию карты, Locked map, цены и остальные экраны.
Главная метрика: переход с /location на Locked map вырастет с ~72% до ~82%. /location/details считаем частью того же шага.
Ограничители: доля ответов «No» не выше 30%, иначе IP часто ошибается; доля дошедших до пейвола не ниже контроля; нет роста ошибок JS и времени загрузки Locked map.
Решение: выкатываем B, если рост значим (p < 0,05) и ограничители в норме. Досрочно останавливаем только при поломке.
10 дней и не меньше 280 человек на вариант. При ~59 входах на /location в день это около 10 дней.
Расчёт: база 72%, цель 82%, α = 0,05, мощность 80%.
Победитель: Location B · IP confirmation.
Location opened → Locked map: A 308 / 348 · 89%, B 338 / 345 · 98%. Рост +9 п.п..
После IP result: 306 / 330 · 93% подтвердили предложенную локацию; 17 / 330 · 5% ввели ZIP; 7 / 330 · 2% не выбрали локацию.
🔒 We’ll never share your location.
or choose a city
Looks like you’re near
Los Angeles, CAIs that right?
🔒 Approximate area only. No location permission needed.
Not Los Angeles, CA? No problem.
Your browser will ask for permission
Короткая версия собрана в том же постраничном формате, что и Flow Long-funnel - V1. Web paywall переиспользован из Flow V1 без изменений.
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V1 без изменений плюс интерактивный экран промокода после Email и непосредственно перед Web paywall. Код FARM20 показывает подтверждение и попадает в пейвол.
No pesticides on your family’s plates
Real food from real farmers around you
With farm deals and member savings
You’ll be charged $6.99 today for your 1-week trial, then $49.99 every year (Annual Plan) until you cancel. Cancel anytime in Settings or by email. Learn more in Subscription Terms.
Money-Back GuaranteeWe are so confident in Farm to Table that we offer a full refund of your initial purchase if the plan doesn’t work for you. See our money-back policy.